You arrived from a song and have no idea what all the rest is? That's normal. Read below and in three minutes you'll get it.
He's an artist, but not a real person. He's a digital character — an avatar — and his songs are made with artificial intelligence. You'll find them on Spotify and every other music app, right next to everyone else's.
We don't hide it — it's the first thing we tell you. What makes this project different isn't the music. It's that everything around it belongs to the fans.
"Il Branco" means "the pack" — the people who live in here. You're not a follower: you're one of the pack.
The difference is that here what you do counts and stays. The more present you are, the higher you climb. And climbing earns you real things — not a fake badge, but discounts, gifts, access, and a place that shows.
Think of a supermarket loyalty card that gives you points, but done well. You earn DRX by doing things: playing, completing small missions, bringing a friend, buying something.
With DRX you get discounts, games, comics early, prizes. One important and honest thing: DRX do not turn into real money. They're not an investment, we don't promise to make you earn euros. They're worth something in here, and that's it. We tell you plainly because that's the truth.
You start as Stray and climb: Explorer, Wanderer, Nomad, all the way to Legend. Each step unlocks something more.
And here's the good part: rank can't be bought. You can buy some DRX, but on their own they won't move you up. It also takes the time you spend here and the real people you bring in. You earn your place — you don't grab it with a card.
An NFT is just a digital collectible, unique, that is genuinely yours. Like a rare trading card, but one nobody can fake or take from you.
In Il Branco each rank unlocks its own. The lowest exist in thousands, the highest in very few, and the last is one of one in the world. You can earn it by climbing, for free, or buy it if you're in a hurry. You don't need to understand anything technical: if you climb, it arrives.
There's a Wheel of Fortune and there are games. They cost a bit of DRX and you can win DRX, prizes, discounts, even physical stuff.
The serious bit: we can't cheat, and you can check it yourself. Before you play, the system decides the result and publishes a locked fingerprint of it. Afterwards, it shows you everything. You can verify with your own eyes that nothing was changed. It's rare to find, and that's on purpose.
Nothing else to figure out. You can listen to the music, or step in and start climbing.
Join Il Branco Listen to the music Read the Manifesto